The problem
YoupostonLinkedIn.YousendaWhatsAppbroadcast.YouboostastoryonInstagram.Orderscomein,andyouranalyticscallsallofit“Direct”.Beaconshowsyouwhichoneactuallysold.
Why Beacon
It isn't on purpose. The apps your customers live in hide where clicks come from, and old-school analytics shrugs. Beacon was built for exactly that blind spot.
The problem
YoupostonLinkedIn.YousendaWhatsAppbroadcast.YouboostastoryonInstagram.Orderscomein,andyouranalyticscallsallofit“Direct”.Beaconshowsyouwhichoneactuallysold.
The “dark social” problem
Social sellers get much of their traffic from apps that hide where the click came from. Here's what happens, step by step.
In a WhatsApp broadcast, a LinkedIn post, an Instagram story or bio.
In-app browsers often strip where the click came from. Your analytics sees nothing.
Your best channel disappears into a bucket that means “we don't know”.
It recognises the apps, starts a fresh visit for every new source, and tags your links.
Same traffic. Different story.
Most analytics dumps every WhatsApp forward, LinkedIn tap and Instagram story click into one useless bucket. Beacon pulls them apart, so you can finally see what's selling and stop paying for what isn't.
62% of your visitors came from… nowhere?
What makes it different
WhatsApp, LinkedIn, Instagram and Facebook get credit for the visits they bring, even from inside their apps. Every tap on your WhatsApp button is counted too.
No cookies, nothing stored on the visitor's phone, no IP addresses kept. Nothing to consent to, so nothing scares your customers away.
Smaller than the logo on your site. It loads after your page, so shoppers on slow 4G never wait a millisecond for it.
Beacon or Google Analytics
| Beacon | Google Analytics | |
|---|---|---|
| Everything on one page | Spread over dozens of reports | |
| Cookie consent banner needed | No | Usually yes |
| WhatsApp and in-app clicks credited | ||
| City of each visit | ||
| Each visit, page by page | ||
| Set up | 1 minute | Tags, events, properties |
| Script size | Under 3 KB | Much larger |
| Price in rupees, pay by JazzCash |
Beacon counts visits, not people. No banner to scare shoppers off, nothing to explain, nothing to leak.
< 0 KB
on your pages. That's it.
0 cookies
so no consent banner
0 sec
to install, on any site
0 sec
until a visit shows up live
Free forever for one website. Live in 60 seconds. No card, no cookies, no catch.